Instagram Shopping
People shopping on Instagram kept asking the same question: is this shop legit? I led the design of Instagram's first ratings and reviews system to help them shop with confidence.
Instagram made it easy to discover products, but shoppers couldn't tell whether a shop or a product was any good. I led the design of Instagram's first ratings and reviews system to give them that confidence. We made leaving a review easy by meeting people where they already were, which raised the rate of reviews submitted, and we put customer photos at the center, with safety tools to report problematic reviews.
Every new reviews system starts empty, so we brought in existing reviews from merchants and trusted sites to build trust from day one. I also worked with Facebook's design team to bring the same experience to Facebook, so reviews from both apps feed one larger, more robust pool.